Bombshell Blowouts with Styling Foam
Discover the newest addition to our collection for flawless, voluminous hair.
Shop The Deals
Exclusive savings just for you
YOUR NEW FAVS
BOGO Favorite Duo
Your go-to choice for luxurious hair care
BOUNCY, BEAUTIFUL CURLS
Glazed Defining Styler
Keep curls tight and frizz free—all sizes 20% OFF
COLOR EDGE BESTSELLER
Shine Cream 12oz
Our weightless, leave in conditioners—now only $30
Newest Items
Always bringing in the latest & greatest


Bonding Reconstructor
$25

Color Reconstructor
$25

Silk Reconstructor
$25
Professional-Grade Care
Achieve salon-quality treatment at the comfort of your own home. Choose from 3 of our newest hair masks—Color, Bonding, or Silk.
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Best Sellers
They’re our best sellers for a reason


Shine Cream
From $8

Polish
From $12

Hydrate Shampoo
From $8
Our Pillars
Innovation, Integrity, Ingredients
Reflecting on our roots to where we’ve grown today is the foundation on which we create, grow and thrive
Dayglow Color
Professionals
Are you a professional stylist interested in buying Color Edge backbar for your salon?
Multi-Purpose Blow Drying Cream