“I believe that we lead best by example, so I decided to incorporate veganism as a seamless part of my lifestyle brand. By not challenging individuals with a big ‘vegan’ slogan and by being subtle and non confrontational, people become curious about what veganism offers. This creates buzz and opens the door to a meaningful, valuable, and conscious conversation.”
– Al Anorga, Color Edge Founder & President
California has been the birthplace for an array of new ideas and movements. Color Edge was inspired by its culture and lifestyle – newness, freshness, and creative mindset. Within the professional hair industry we identified the need for a conscious brand that offers high-quality, vegan, plant-based products. We identified the need for a leading hair care brand on a global scale.
Innovation, integrity, and ingredients is the backbone of our brand. Color Edge aims to provide ethical products – minimizing the use of aerosol cans and creating each product with one or more plant and or fruit-based ingredients. Some of our key ingredients include: ginseng, hemp, papaya, rosemary, chamomile, lemon grass, and horsetail.
Veganism is a choice. Whether you’re vegan or not, the use of vegan products prompts a healthy, inhabitable ecosystem. Every product at Color Edge was carefully designed to be cruelty-free.
Hair care at Color Edge is putting the integrity of hair first. This is backed by our Italian hair color line, Electra. It’s paraben, sulfate, and cruelty-free, with no shampooing necessary. Technology is the competitive edge of our brand.